Pay Per Click (PPC)

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.

PPC is essentially a method of advertising your website on search engine results where advertisers bid against each other to be the top search result on particular keywords or keyword phrases. Cost per click is the bidding amount you have agreed to pay whenever there is a click on your result.

What is the most important metric for pay per click advertisers? ROI. The Return on Investment is the most critical metric to consider when tweaking PPC campaigns. But not only do too many people give an in proportionate amount of time focusing on their CTRs, many of those same people are doing so without a clue as to what their ROI is! They are simply working off the assumption that higher CTR must mean higher ROI, without having the data and stats to backup their beliefs. This thinking is so flawed when ROI isn’t be tracked.

Why Use Large Pay-Per-Click Search Engines?

• The results will be scalable.
• The feedback will be quicker.
• They offer many great tracking and targeting features free.
• Larger pay-per-click search engines generally present higher quality traffic and are less susceptible to fraud.
• It is less complex managing two or three accounts versus 100 accounts.
• It’s easier to track the ROI on two accounts than on 100 accounts.