Keywords
19 September, 2008
What are Keywords? Keywords are phrases which you want your web site to be found under in search engines. Keywords are typically two-to-five-word phrases you expect people to search for to find your web site.
Focusing a Keyword
Focusing a Keyword
- Single word keywords are usually not well-targeted and are hard to rank for.
- Longer keywords are easier to rank well for and typically have better conversion rates.
Keyword Phrases
Keywords are typically two-to-five-word phrases you expect people to search for to find your web site. What would you expect people to type in the browser to find your site?
Keyword Length
A longer search phrase is typically associated with better targeting and increased consumer desire. Some people say shorter keyword searchers are shoppers and longer keyword searchers are buyers.
As you add various relevant descriptive copy to pages, you are more likely to appear in search results similar to your keywords which do not exactly match your more generic root-term keywords. Most good keyword phrases are generally two to five words.
Keyword Density
One of the simplest ways to improve your site's placement in the search engine results is to work on the keyword density on your page.
I will refer to a "keyword" as a word that the user searches for when using the search engine. Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of similar length.
If a particular keyword has a higher density on your web page, then the likelihood of your page obtaining a better search engine ranking increase. Note that not all search engines bother with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. However, the principles described in this article are general enough to help your page improve its ranking in the engines that take keyword density into account.
Keywords are typically two-to-five-word phrases you expect people to search for to find your web site. What would you expect people to type in the browser to find your site?
Keyword Length
A longer search phrase is typically associated with better targeting and increased consumer desire. Some people say shorter keyword searchers are shoppers and longer keyword searchers are buyers.
As you add various relevant descriptive copy to pages, you are more likely to appear in search results similar to your keywords which do not exactly match your more generic root-term keywords. Most good keyword phrases are generally two to five words.
Keyword Density
One of the simplest ways to improve your site's placement in the search engine results is to work on the keyword density on your page.
I will refer to a "keyword" as a word that the user searches for when using the search engine. Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of similar length.
If a particular keyword has a higher density on your web page, then the likelihood of your page obtaining a better search engine ranking increase. Note that not all search engines bother with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. However, the principles described in this article are general enough to help your page improve its ranking in the engines that take keyword density into account.
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