Link Building

• Link building is the single most important part of achieving a high ranking web site in modern search algorithms.
• Create something that legit webmasters interested in your topic would be interested in linking to.
• When possible, try to get your keywords in many of the links pointing to your pages.
• Register with, participate in, or trade links with topical hubs and related sites. Be in the discussion or at least be near the discussion.
• Look for free links from related sites and directories.
• If you have some good internal content, try to get direct links to your inner pages.
• Write articles and get them syndicated at other sites.
• Participate in forums to learn about what your potential consumers think is important. What frequent questions do they have? How do you solve those problems?
• Issue press releases with links to your site.
• Leave super glowing testimonials for people and products you really like. Oftentimes when the product owner or person posts the testimonials, they will include a link back to your site.
• Leave relevant comments in blogs that do not send their comments through redirects.
• Sponsor charities, blogs, or web sites related to your site.
• Consider renting links if you are in an extremely competitive industry.
• Mix your link text up. Adding words like buy or store to the keywords in your some of your link text can make it look like more natural linkage data and help you rank well for many targeted secondary phrases.
• If you need help determining how competitive your industry, is feel free to send me an e-mail, and I will give you my opinion.
• Survey your vertical and related verticals. What ideas/tools/articles have become industry standard tools or well-cited information? What ideas are missing from the current market space that could also fill that niche?
• If you have a large site, make sure you create legitimate reasons for people to want to reference more than just your home page.