Off-Page optimization

Defined: Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content.Examples of off-page optimization include linking, and placing keywords within link anchor text.

Methods of obtaining links can also be considered off-page optimization. These include:

• Public relations
• Article distribution
• Social networking via sites like Digg and Slashdot
• Link campaigns, such as asking complementary businesses to provide links
• Directory listings
• Link exchanges
• Three-way linking
• One-way linking
• Blogging
• Forum posting
• Multiway linking