Choosing a Domain Name

Before you pick a domain name, it helps to know your target audience, what you intend to sell to them, and what makes your site unique or different than everything else that is already on the market.
Using your keywords in your domain name can increase click-through rates on search engine
listings and paid ads as well as make it easier to get keyword-rich inbound links.
You want to consider the effect on brand and your long-term goals before deciding what name to
use.

A Horrible Domain Name

• Some people think it is super important to have keywords in a domain. People purchase domains like look-4-buy-cheap-discount-viagra-online-pharmacy.com. This is a horrible domain name!
• Keywords in the domain name may help some, but if I were going to create a long-term business I would put brand above keyword-rich.
• If you are creative you usually can get keywords in the domain while keeping it short, memorable, fairly brandable, and free of hyphens.

Dashed Domain Names

• Search engines do not read the words in your URL if they run together. Many webmasters separate the words in their domain names using dashes. In the past the domain name itself was a significant ranking factor. As search engines have advanced, it is not as significant in most cases.
• If the option between having the dash in the domain and not having a dash exists, you are probably better off going without the dash as it looks more professional and would most likely be more memorable.
• If you are just using quick-buck-lead-generation type web sites then you may want to use a keyword-rich dashed domain for the small benefit it may offer, but in most cases, I do not recommend a dashed domain name for long-term web sites.

Long versus Short URLs
People will forget the words in a domain which is exceptionally long. Another problem with exceptionally long URLs is that they get cut off in e-mails and some other data transmission types. If you make the idea hard to spread, then your site will most likely limit its potential income.

Branding versus Naming

• Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic.
• The truth of this matter is that branding is more developed by how you interact with people than by what your name is. Your name can be used to help develop brand, but many smart webmasters use their domain name for more than just branding.

Generic Names versus Unique Names

• Some businesses will require brand development to become successful. Being a branded SEO makes it far easier to charge a fair rate for my services than if I was unbranded.
• There is more than one way to skin a cat, and the same idea can be said for picking a domain name.
• If you aim to extract long-term profits and want to make the site you are working on become your career, then you want to pick a name that is not overly generic.
• If you are going to make a generic travel site and are just looking to extract shortterm profits then an extremely generic, keyword-rich domain name is the way to go.
• I like the idea of creating things that I think add long-term value to the web, so I usually opt for branded names over generic names, but either way it is a big help in SEO to get your keywords in your domain name.

Before you pick a name or start building sites, you should decide what your goals are with the site. If you are unsure what type of site you want to make or why you want to make it, you may want to participate in web communities to find problems that need solutions and create a personal site until you find what you want to do.

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Google Tips on Submission & Ranking

Submit your Site to Google
In Google Search engine the process of submitting site is very easy and absolutely free. After submitting the home page URL into Google; Google will index your whole site.

Getting Listed in Google
Google use GoogleBot (crawler or spider)- robots that automatically index pages on the web. For newly submitted site Google usually takes an average of 6 to 8 weeks to index the site. When you submit your site URL to Google, GoogleBot picks up and goes through each link on each page.

Googlebot reads through all your site pages to pick up keywords, then saves and indexes the pages in its catalog cache. Google spiders have easy access to all your relevant pages, your site’s pages linking to each other. And make a site map and submit it in to google is the another way to make sure that your all pages indexed.

Very Important: Getting indexed by GoogleBot is just the first step to getting ranked in Google, so don't expect immediate results for your pages to show up in searches. Give it some time and work on optimizing your web pages.

Tips on Google Search Engine Optimization for your web site
• Build quality links to your site pages.
• Make sure you provide quality content that have something unique & fresh; that have keywords or key phrases people might search to find your site in Google.
• Optimize your web site pages in this way that your top keywords appear in title, meta tag and content.
• If you sell products, give something away free (The word "free" is one of the top most searched words on the internet).
• Keep a track of your listings/ranking in Google and analyze it periodically.

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Keywords

What are Keywords? Keywords are phrases which you want your web site to be found under in search engines. Keywords are typically two-to-five-word phrases you expect people to search for to find your web site.

Focusing a Keyword

• Single word keywords are usually not well-targeted and are hard to rank for.
• Longer keywords are easier to rank well for and typically have better conversion rates.

Keyword Phrases
Keywords are typically two-to-five-word phrases you expect people to search for to find your web site. What would you expect people to type in the browser to find your site?

Keyword Length
A longer search phrase is typically associated with better targeting and increased consumer desire. Some people say shorter keyword searchers are shoppers and longer keyword searchers are buyers.

As you add various relevant descriptive copy to pages, you are more likely to appear in search results similar to your keywords which do not exactly match your more generic root-term keywords. Most good keyword phrases are generally two to five words.

Keyword Density
One of the simplest ways to improve your site's placement in the search engine results is to work on the keyword density on your page.

I will refer to a "keyword" as a word that the user searches for when using the search engine. Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of similar length.

If a particular keyword has a higher density on your web page, then the likelihood of your page obtaining a better search engine ranking increase. Note that not all search engines bother with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. However, the principles described in this article are general enough to help your page improve its ranking in the engines that take keyword density into account.

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How to Increase your site's Traffic

To make your site visible to search engines is the main purpose of SEO, thus getting higher rankings in the Search Result Pages, which in turn brings more traffic to your site. So ultimately the goal in sites promotion is to having more visitors.SEO is only one alternative to promote your site and increase traffic – there are many other online and offline ways to do accomplish the goal of getting high traffic and reaching your target audience.

1.Submitting Your Site to Search Directories, forums and special sites
When you finished the on page optimization of the new site, time comes to submit the site to search Engines. Generally, with search engines you don't have to do anything special in order to get your site included in their indices – they will come and find you. Well, it cannot be said exactly when they will visit your site for the first time and at what intervals they will visit it later but there is hardly anything that you can to do invite them. So you can go to their Submit a Site pages in submit the URL of your new site but by doing this do not expect that they will hop to you right away. Here if you submit your URL, but most of the search engines have right to judge that whether they crawl your site or not. So you can submit your site in these three major seach engines: Google, MSN, and Yahoo.

In addition to search engines, you may also want to have your site included in search directories as well. First, usually Humans maintained search directories and the check relevancy of your site after they have been submitted. Second, search directories do not use crawlers to get URLs, so you need to go to them and submit your site. But once you submit your site in directory, you can stay there forever. Some of the most popular search directories are DMOZ and Yahoo!

Some times it can be a miracles’ in terms of traffic that you posting a link to your site in the right forums or special sites. So you should find the forums and sites that are leading in high ranking in the field of interest to you. . Then you need to check the sites one by one because some of them might not allow posting links to commercial sites. Posting into forums is more time-consuming than submitting to search engines but it could also give nice results to you.

2.Specialized Search Engines
Google, Yahoo!, and MSN are not the only search engines on Earth, or even the only general-purpose ones. There are many other general-purpose and specialized search engines and some of them can be really helpful for reaching your target audience. You just can't imagine for how many niches specialized search engines exist! Some of them are actually huge sites that gather Web wide resources on a particular topic but almost all of them have sections for submitting links to external sites of interest. So, after you find the specialized search engines in your niche go to their site and submit your URL – this could prove more traffic worthy than striving to get to the top of Google.

3.Paid Ads and Submissions
If you need to be sure that your site will be noticed, you can always use paid ads and submissions. Paid listings are a fast and guaranteed way to appear in search results and most of the major search engines accept payment to put your URL in the Paid Links section for keywords of interest to you but you also must have in mind that users generally do not trust paid links as much as they do with the normal ones. So think twice about the pros and cons of paying to get listed.

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Pay Per Click (PPC)

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.

PPC is essentially a method of advertising your website on search engine results where advertisers bid against each other to be the top search result on particular keywords or keyword phrases. Cost per click is the bidding amount you have agreed to pay whenever there is a click on your result.

What is the most important metric for pay per click advertisers? ROI. The Return on Investment is the most critical metric to consider when tweaking PPC campaigns. But not only do too many people give an in proportionate amount of time focusing on their CTRs, many of those same people are doing so without a clue as to what their ROI is! They are simply working off the assumption that higher CTR must mean higher ROI, without having the data and stats to backup their beliefs. This thinking is so flawed when ROI isn’t be tracked.

Why Use Large Pay-Per-Click Search Engines?

• The results will be scalable.
• The feedback will be quicker.
• They offer many great tracking and targeting features free.
• Larger pay-per-click search engines generally present higher quality traffic and are less susceptible to fraud.
• It is less complex managing two or three accounts versus 100 accounts.
• It’s easier to track the ROI on two accounts than on 100 accounts.

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Link Building

• Link building is the single most important part of achieving a high ranking web site in modern search algorithms.
• Create something that legit webmasters interested in your topic would be interested in linking to.
• When possible, try to get your keywords in many of the links pointing to your pages.
• Register with, participate in, or trade links with topical hubs and related sites. Be in the discussion or at least be near the discussion.
• Look for free links from related sites and directories.
• If you have some good internal content, try to get direct links to your inner pages.
• Write articles and get them syndicated at other sites.
• Participate in forums to learn about what your potential consumers think is important. What frequent questions do they have? How do you solve those problems?
• Issue press releases with links to your site.
• Leave super glowing testimonials for people and products you really like. Oftentimes when the product owner or person posts the testimonials, they will include a link back to your site.
• Leave relevant comments in blogs that do not send their comments through redirects.
• Sponsor charities, blogs, or web sites related to your site.
• Consider renting links if you are in an extremely competitive industry.
• Mix your link text up. Adding words like buy or store to the keywords in your some of your link text can make it look like more natural linkage data and help you rank well for many targeted secondary phrases.
• If you need help determining how competitive your industry, is feel free to send me an e-mail, and I will give you my opinion.
• Survey your vertical and related verticals. What ideas/tools/articles have become industry standard tools or well-cited information? What ideas are missing from the current market space that could also fill that niche?
• If you have a large site, make sure you create legitimate reasons for people to want to reference more than just your home page.

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Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks", the more searchers will visit that site.

Methods of Optimization

• On Page Optimization
• Off Page Optimization

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Off-Page optimization

Defined: Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content.Examples of off-page optimization include linking, and placing keywords within link anchor text.

Methods of obtaining links can also be considered off-page optimization. These include:

• Public relations
• Article distribution
• Social networking via sites like Digg and Slashdot
• Link campaigns, such as asking complementary businesses to provide links
• Directory listings
• Link exchanges
• Three-way linking
• One-way linking
• Blogging
• Forum posting
• Multiway linking

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On page Optimization

Defined:On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.
On page optimization is the major part of SEO. On page factors include all types of improvements of any website which will give you a better keyword ranking in search engine results.
First, make a list of major keywords; you want for your search terms. Use can use tool for choose right keywords.
Keywords in URL: If possible, target your main keyword in url, If your website related to web design company. Then the best domain name will be "web-design-company.com" or webdesigncompany.com. But don't use too many hyphens in your domain name. Target your main keywords in the names of directories and files too.
Keywords in titles: Try to include your main keywords in the title tag. Keywords in title are extremely important. Title of every page should be unique, depending on the page topic. Google shows about 60 first letters of the title in SERPs, Yahoo! and MSN a little more. So if you will write longer titles, the main information about the page should be included in the first 60 letters.
Keywords in Description: According to your page content target your main keyword in description tag also. Every page of your web should have its own unique description. Because same description of every pages, probably will not fit good the page content. Keep in mind that content of the description tag is usually used by search engines as a part of website's listing. Meta tag description should contain keywords related to particular page. Always include the keywords used in title (the most important keywords) and add some more specific keywords.
Keywords in meta keywords tag: Meta tag keywords should contain a few most important keywords related to particular page. Don't try to repeat single keyword, it can be considered spam.
Keywords in alt tags: Alt tags can be useful for better images description and as an alternative text which is used in case that the image is not loaded.
Header Tags: Try to Use your target keywords in H1, H2..... tags. The most important keywords should appear in the H1 tag, H2 (H3, H4... if applicable) tags should contain more specific keywords related to the paragraph below these headings.
Use your target keywords in anchor text. Anchor texts are the words in links.
Use your keywords naturally in the body content. You can also highlight those keywords by color, bold, italic etc. Don't use over keyword stuffing. It can be harmful for your website. Always try to update your page content. Search Engines (Google) like fresh content. Keep your site up to date.
Always use Quality content.
Always use relevant keywords in your website content.
Target your most important keyword in home page, secondary keywords in other pages.

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