Where to Get Links for Social Interaction

• Directories may link to sites you submit.

• You can exchange links with similar web sites. If you can afford to, it is better to create legitimate business partnerships and friendships rather than just link exchange with whoever is willing.

• Writing articles about your topic and placing them on other web sites can give you inbound links via the article signature. If you submit articles to other sites, you may want to create unique content just for the article submission sites or have a longer or slightly different version of the article on your site so that you are not fighting against duplicate content issues when others syndicate your articles.

• Writing press releases can give you inbound links.

• You can participate in forums which provide signature links. If you participate in communities and leave relevant, useful comments then eventually people may want to link to you if they start to like you.

• Buy links or rent advertising space.

• Donate to charities for links.

• People interested in your site may eventually link to you without you asking. Generally, this is where SEO battles are either won or lost in competitive markets.

Generally, the easier and cheaper the link is to get, the less a search engine will want to trust it. Getting other people to want to talk about you or your business (and link to you) is the golden egg of SEO.

Search engines want to count legitimate editorial citations. They would prefer not to count other types of links as votes. Some engines, such as Google, have advanced algorithms to find and discount some artificial links.