Strategies of Link Building

Without using certain website promotion techniques, a alone website cannot achieve the desired marketing success. The effective way of promoting and publishing a website in World Wide Web is Link Building. To getting higher rank in the search engine rankings, Link Building techniques and strategies are very helpful. Proper selection and their usage help in extended web traffic. Let's have a look at different types of link building techniques:

1. One-way Link Building

Here, not for business purpose but due to quality and good usability one site gets a link on other website. The website whose link is posted need not provide exchange link of the site on which it is posted.

2.  Reciprocal link building

'Reciprocal link building' is another widely used strategy of link building. On one to one basis here link exchange is done between two websites. But in choosing the reciprocal partners, one has to be careful. Before finalizing it is advisable to look out for quality partners and review their request for link exchange.

3. Article submission 

To build effective link building of your website Article submission is a sure shot method.

You can write one article per day or as much as you want and do directory submission of articles. Submission can be done in many directories altogether, where one-way links are given to your site from the articles. Other sites that use your articles also provide one-way link to your site from other websites.

4. Press release submission 

The best way to get natural back links from your press release articles is Press release submission in various press release directory and leading news site. About your new product launches or news releases in your industry you need to write press release article.

5. Three way link exchange 

There is one-way link exchange between three websites. For example- site X gives link to site Y, site Y to site Z and site Z to site X. Thus all three sites have one-way links.

6. Social bookmarking and Social networking 

One of the best ways to get back links and more visitors to your website is social bookmarking and social networking.

There are many more link building techniques which are useful to increase link popularity of your website. Quality link building is far better than quantity link building, so keep working on quality link building and achieve better search engine rankings.

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Robots.txt

What Is Robots.txt?

Robots.txt is a text file used to tell search engine bots that which pages you would like them not to visit.  For search engines Robots.txt is not mandatory but generally SEs follows what they asked not to do. It is important to elucidate that Robots.txt is not a way from keeping SEs to crawling your site. Robots.txt is exploited something like arrange a note “Please, do not enter” on an unlocked door.

It is very important, where we put robots.txt in our site. It must be in the main directory otherwise user agent can not to find it- they don’t search whole website. Instead they first look in the main directory (i.e. http://domainname.com/robots.txt ) and if they don’t find robots.txt there, they simply assume that this site does not have this file and they index everything they find along the way.  If search engines index your whole site then do not surprised because you don't put robots.txt in the right place.

Structure of a Robots.txt File

The structure of a robots.txt is quite simple and flexible – it is an endless list of user agents and disallowed files and directories. Basically, the syntax is as follows: 

User-agent:

Disallow: 

“User-agent” is search engines' crawlers and 

“Disallow”: lists the files and directories to be excluded from indexing.

In addition to “user-agent:” and “disallow:” entries, you can include comment lines – just put the # sign at the beginning of the line: 

# All user agents are disallowed to see the /temp directory. 

User-agent: *

Disallow: /temp/

The Traps of a Robots.txt File 

When you start making complicated files – i.e. you decide to allow different user agents access to different directories – problems can start, if you do not pay special attention to the traps of a robots.txt file. Common mistakes include typos and contradicting directives. Typos are misspelled user-agents, directories, missing colons after User-agent and Disallow, etc. Typos can be tricky to find but in some cases validation tools help. 

The more serious problem is with logical errors. For instance: 

User-agent: *

Disallow: /temp/

User-agent: Googlebot

Disallow: /images/

Disallow: /temp/

Disallow: /cgi-bin/

The above example is from a robots.txt that allows all agents to access everything on the site except the /temp directory. When Googlebot starts reading robots.txt, it will see that all user agents are allowed to all folders except /temp/. This is enough for Googlebot to know, so it will not read the file to the end and will index everything except /temp/ - including /images/ and /cgi-bin/, which you think you have told it not to touch. 

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About life

# Act in the valley so that you need not fear those who stand on the hill.
Danish proverb

# The secret of life is honesty and fair dealing. If you can fake that, you've got it made.
Groucho Marx (1890-1977)

# Minds are like parachutes. They only function when they are open.
Sir James Dewar, Scientist (1877-1925)

# Don't go around saying the world owes you a living; the world owes you nothing; it was here first.
Mark Twain [Samuel Langhornne Clemens] (1835-1910)

# Few things are harder to put up with than the annoyance of a good example.
Mark Twain [Samuel Langhornne Clemens] (1835-1910)

# Life is the art of drawing sufficient conclusions from insufficient premises.
Samuel Butler (1612-1680)

# If you can't describe what you are doing as a process, you don't know what you're doing.W. Edwards Deming

# It is not enough to do your best; you must know what to do, and THEN do your best.W. Edwards Deming

# All my life I've wanted to be someone; I guess I should have been more specific.
Jane Wagner/Lily Tomlin (1939- )

# Do the right thing. It will gratify some people and astonish the rest.
Mark Twain [Samuel Langhornne Clemens] (1835-1910)

# We think in generalities, but we live in details.
Alfred North Whitehead (1861-1947)

# Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines, Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream.
Mark Twain (1835-1910)

# In life we all have an unspeakable secret, an irreversible regret, an unreachable dream and an unforgettable love.
Diego Marchi

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'Top Ten' Famous Quotations

Famous Quotations #1

Imagination is more important than knowledge.

-- Albert Einstein

Famous Quotations #2

If music be the food of love, play on.

-- Shakespeare

Famous Quotations #3

The way to get started is to quit talking and begin doing.

-- Walt Disney

Famous Quotations #4

Obstacles are those frightful things you see when you take your eyes off the goal.

-- Henry Ford

Famous Quotations #5

I skate where the puck is going to be, not where it has been.

-- Wayne Gretzky

Famous Quotations #6

When you come to a fork in the road, take it.

-- Yogi Berra

Famous Quotations #7

We may affirm absolutely that nothing great in the world has been accomplished without passion.

-- Hegel

Famous Quotations #8

The life which is unexamined is not worth living.

-- Socrates

Famous Quotations #9

Live as if you were to die tomorrow. Learn as if you were to live forever.

-- M.K. Gandhi

Famous Quotations #10

What you get by achieving your goals is not as important as what you become by achieving your goals.

-- Zig Ziglar

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Article Submission - Do they work at all?

One of the oldest methods of link building is article submission. In article submission, an article based on a particular category/topic with a rich collection of words and format including links is posted to the channels which expose the article.

Now, question is what to right in article and where is it submitted to…

Basically, article should be original, well written and unique with purposeful, contextual links and references. And the channel which receives the article is ideally one that is again exclusive, and original

If you full fill above two factors then article submission can really work. But now a day’s both of them are heavily skewed.

-How article submission is right?

Article submission has to be seen as method to increase the scope and length of your “outgrowths” and not as back link source. When it is seen only as a back-link source, it is quite natural that it gets spammed.

- Write lot of articles and make them unique.

Not to add multiple sources, but submit only one source to each…

Try to ensure that in multiple sites does not appear the same article, and avoid duplicate content.

- Rotate the anchor texts.

Always use unique keyword as anchor text, use different variation of keywords and add them in each article…

- Do no submit to automated sources.

Yea, they’ll promise you a thousand back-links in a week, but I can guarantee that all of them would be scrap. Because, all the articles on all those sites would probably is the same as they all got it automated?

- Submit only to authentic sources.

So essentially, article submission works or not, they’ll collect some back-links for sure. To make the best out of them, don’t automate things, handpick sites and channels and spent some time writing stuff. 

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